It seems like over the years a constant fear of MLM has crossed the minds of anyone who may hear about a new system that uses this kind of market strategy. You hear about all the money you can make, see pictures of expensive cars and homes, and traveling to exotic places. You want this for yourself, but as soon as you hear MLM you think pyramid scheme, it may not be true, a product must be sold or it is. We all know someone with a story of why it doesn't work, or how they lost money in one, or even a story of our own. Maybe if you are friends with a lot of like minded people who are interested in a system like this, can you actually build a network that makes money, but for the average person with average friends and family, there are a lot of reasons it doesn't work.
The number one reason it doesn't work is that people believe if it sounds to good to be true, it probably is. You start flashing the big money figures in your friends face, they may think that you're crazy. It may not even be a product they are interested in, let alone want to sell to anyone.
The second reason is that no one wants to sit down and write down a list of friends and family that they can start bugging to look at your product. This doesn't work. The last thing anyone wants is to be is black balled because they are a nuisance. I mean, every time they see you or hear you they may want to duck and hide. People need to be interested in something to begin with. Nobody wants to be sold something they weren't looking at anyway. You can't build a football team if your recruits don't want to play football. You don't make money this way.
The third reason is that people don't buy things they need, they buy things they want. Most MLM tries to push product on people because they want you to believe that you need it. Most people will say if I needed it I would have bought it already at a store.
The fourth reason it doesn't work is because in most cases the people joining come in thinking they are going to bring someone in under them that will do all the work so they can sit back an relax. You don't make much money if you are only getting the initial profit from joining and then no activity after that. Goods must be sold to make money, so you must keep repeating your efforts, and hope those below you will do the same.
Over the years MLM has been given a bad name because of the many people that have failed in it, or knowing someone who has failed. The bottom line is people don't want you to bother them and push them into something they don't have any interest in.
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